NATURE BUILT ICE CREAM

Mike Fahl created Nature Built Ice Cream while in search for a healthier alternative to processed sugar ice creams currently on the market.  I had the pleasure in working with Mike in creating a new branding concept for Nature Built.

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Nature Built is bold, it's fresh and it's clean, so the brand design is driven to compliment those aspects of the ice cream.  The goal for Mike was to create a logo and identity that jumped off at you while on the shelf in a frozen grocery aisle.  With a pure white ice cream carton this logo and color scheme couldn't look any fresher.